Is Apple working on generative AI?

In addition, Cook confirmed Apple was working on generative AI technologies. The features Cook called out aren’t necessarily thought of as AI by consumers, and that may be by design. Cook suggested that Apple doesn’t label the features as “AI” necessarily. “We label them as to what their consumer benefit is,” Cook said.

Is apple ready to do Ai?

The AI boom has been nonstop in Silicon Valley. Apple is finally ready to do AI "for the rest of us." The iPhone maker unveiled its vision of AI at WWDC, showing it's doing things on its own terms. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview

Is Apple using AI in Ios 17?

Specifically, the exec pointed to new iOS 17 features like Personal Voice and Live Voicemail as examples of its innovation with AI technologies. In addition, Cook confirmed Apple was working on generative AI technologies. The features Cook called out aren’t necessarily thought of as AI by consumers, and that may be by design.